Services

 

Features

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I love writing features that showcase a company or institution’s breadth of expertise, as well as being topical, thought-provoking and, most importantly, readable. This one, The Waters are Rising, was published in issue 71 of CAM, the University of Cambridge’s alumni magazine, just before the catastrophic UK floods of winter 2013. It asks how humanity might cope with the threat of flooding. The answer took in everything from sediment in ancient Cambodian water tanks to flood-resilient coastal settlements, by way of Venice and Kevin Costner’s Waterworld.  It also sparked the haunting and beautiful cover image. Among many other features, I’ve written about the future of neuroscience for In Touch (King's College, London), the science of beauty for Portico (UCL), the ethics of organ donation for Great Ormond Street Hospital and the fascination of the urban for Open Minds (Open University). Portico and Open Minds are published by YBM, the publishing agency run by Mira Katbamna, who also edits CAM. I contribute regular profiles and features to the Cambridge Judge Business School website and have contributed to numerous other publications as diverse as the Guardian and Take a Break magazine.

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Content Creation

Helping to spread the word about amazing stuff is one of the best things about what I do: it’s usually just a case of bringing out the interesting angles that are already there. As I’m a huge science and nature geek, writing content for the Natural History Museum's Wildlife Photographer of the Year microsite, hosted by the Guardian, was particularly fun. This piece, below, is an interview with the winner, Michael 'Nick' Nichols. Some of my other content creation clients include Tesco, Jordans Ryvita, Unilever, CCL Recruitment, UCL and the Open University, and I work regularly for creative media agency Crew. I’ll happily chat about any project, big or small (I'm particularly passionate about writing appeal letters, annual reports and leaflets that people will actually read), so do get in touch to have a chat about what I can do for your organisation.

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Lucy is quite simply our go-to journalist for many of the branded content campaigns we undertake on behalf of our media clients. She has a lively, believable style which makes for easy reading and she can turn her hand to pretty much any brief. Lucy never misses a deadline, is sensitive to the needs of both commercial and media clients and is a real pleasure to work with.
— Sarah Newton Boyd, founder and director, Crew

Books

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This brief was a challenge I couldn't resist: to co-write a book celebrating the bicentenary of Lloyd’s Agents. They were vital players in the history of Lloyd’s, one of the UK’s oldest companies. The title I came up with sums them up perfectly: Merchants, Mariners and Mavericks. I dug into the company's rich history and sources, creating a narrative structure and adding detail and depth. It's one of the most rewarding projects I've ever done, and I’m on the lookout for more. You can see the entire book here.

Lucy is an exceptional writer. She has the rare ability to take factual content and make it live, producing vivid copy with a human edge that readers stay engaged with to the very end. Here at Lloyd’s, we were also impressed by her ability to meet the tightest of deadlines while maintaining the highest quality. Thanks, Lucy!
— Sush Amar, Corporate Communications, Lloyd’s
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Training

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I create bespoke training in writing techniques and journalism for all kinds of organisations. Here's me and my students on a course I created and ran for a major petroleum company in Kuwait City on modern trends in oil publications. Topics covered included writing techniques, identifying stories, using publications to fulfil objectives, and much more. I also run regular sessions for the Council for Advancement and Support of Education (CASE) – I’m rated as one of their Stellar Speakers. I’m also an Associate Lecturer in journalism at Goldsmiths, the UK's leading creative university.

Lucy is a highly capable media consultant who has an excellent ability to teach her subject to the most challenging delegates. In 2013, she successfully delivered her first major media training programme which was bespoke to our client, a top producer in the oil and gas industry in the Middle East. Lucy’s level of expertise, professionalism and ability to engage her audience are the qualities which set her apart in her ability to deliver effective media training in both social and traditional forms of media. We look forward to working with her well into the future.
— Nadeem Amin, CEO, UK Consulting Group